Porsche tours Bugatti for trip down memory lane

A prominent visitor dropped by Bugatti’s headquarters in Molsheim lately to drive the legendary Type 35 amid a range of other iconic vehicles – Dr. Wolfgang Porsche

“Dr. Wolfgang Porsche is one of the most influential personalities, not only in the Volkswagen Group, but also in the entire automotive industry,” explained Stephan Winkelmann, president of Bugatti Automobiles.

“Despite many years in the highest positions, he still shows the passion and keenness of the greatest automobile enthusiasts. It was therefore both a privilege and an honour for us to welcome Dr. Porsche to Molsheim, to give him a deep insight into our company and to let him be thrilled by our brand.”

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If the above quote is testament to anything, it proves that the influential automotive elite hold nothing but respect for each other; unless you work for Nissan. For Wolfgang Porsche, the youngest son of company founder Ferdinand Anton Ernst Porsche, such earnest appreciation earned him an exclusive invitation to Bugatti’s headquarters in Molsheim, France, for a 'lad's day out'.

Greeted by Stephan Winkelmann and Christophe Piochon, Member of the Board of Management and head of Production of Bugatti, the tour started with a circuit of the Bugatti facility before heading out with a Type 35 and Ettore Bugatti’s pioneering full-electric car, the Type 56.

Wolfgang, the Chairman of the Porsche Supervisory Board, was given a test drive of the Bugatti Chiron before inspecting the latest supercar offering from Bugatti; the Divo. Naturally, they took some time to scrutinise every aspect in closest detail.

Next came an emotional moment, where Winkelmann presented a photo showing his grandfather Ferdinand Porsche and Ettore Bugatti together at a car race, which Wolfgang Porsche had never seen before.

His family, and the honour of the family name, have always been top priority for Wolfgang Porsche. He was born in Stuttgart on 10 May 1943 and appointed to the Supervisory Board of Porsche AG in 1978. Since the death of his father in 1998, he has also had the honour and the duty to act as family spokesman. Anything from 'memory lane' is viewed with great pride.

Upon the foundation of Porsche Automobil Holding SE in June 2007, he was elected Chairman of the Supervisory Board of this company, an office he had already held at Porsche AG since January 2007. He has been a member of the Supervisory Board of Volkswagen AG, Wolfsburg, since April 24, 2008.

Wolfgang Porsche once described himself as a “Swabian Austrian” for whom a down-to-earth approach, reliability and tradition are important. He is characterised within the industry by his calm and objective manner, not to mention his wit and humour. Attributes that ensured Porsche's visit flew by.

Wolfgang Porsche has received many honours for his entrepreneurial activities. In 2005, the Austrian Chancellor presented him with the country’s highest honour, the Grand Decoration of Honour for Services to the Republic of Austria. Yet, in his heart of hearts, we would bet that he enjoyed his time at Bugatti HQ far more than receiving some stuffy award...

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