Selfridge's bespoke Land Rover Defender unveiled

Earlier this month some bits of a Land Rover were craned into a famous Oxford Street store, now there's a bespoke Defender on show

Head to Selfridge’s flagship department store on Oxford Street and you can now see the one-off shop built Land Rover Defender Works V8 Selfridges Edition. Earlier this month the bare bones chassis and a group of parts was lifted in through a first floor window witht he help of a crane, and then on to the menswear section. The department has been undergoing its own regeneration with a new room that the Land Rover will be the star of.

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It’s based on the 405PS Defender Works V8, but has some notable differences including a Bronze Green finish, a branded hood in trademark Selfridges yellow, retro-style seats with custom stitching, and unique Selfridges badging. Five of Land Rover Classic’s employees have been on hand to turn the car from a kit of parts into a showroom (or shop window) piece of work, and visitors have been able to watch the build lasting five days. Now complete, it is set to be seen by over two million shoppers, although none will be able to buy it.

The hard work equates into more than 930 hours of premium build time, as the car was originally assembled at Jaguar Land Rover Classic Works in Coventry five months ago as a Defender 110 2.2 TDCi Pick Up rather than the 450PS. This means that the car is 237% more powerful. The custom colours and fabrics, and the 25 bespoke parts, were all created back in Coventry before being applied to the vehicle.

While Land Rover celebrates its 70th year of production this year, Selfridges is in preparation for its celebration of 110 years since trading started in 1909, in the same location as where the Defender is located. The famous store was started by Harry Gordon Selfridge, an American who arrived in London three years prior to opening his shop.

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