Revolutionary Polestar 1 unveiled at 2018 Geneva Motor Show

EV performance brand reveals a glimpse of the future with 600bhp Electric Performance Hybrid 2+2 coupé

The new Polestar 1 reveals how electric performance motoring will look in years to come – and with more than 6000 potential customers already and production plans of 500 a year, that future is looking bright.

Making its European debut at the Geneva Motor Show, following last October’s initial unveiling in Shanghai, China, the Electric Performance Hybrid 2+2 coupé is the first vehicle from Volvo offshoot Polestar. Producing 600bhp and 1000Nm of torque, the Polestar 1 offers the longest range of any electric hybrid in the world, at 150km (93 miles). Its powertrain features an internal-combustion engine turning the front wheels, while a double electric rear axle powers the back wheels from a total of 34kWh of battery power.

In essence, the car is an electric vehicle with the benefits of supplemented power and dependability from a petrol-fuelled engine. This means long distances can be covered without fear of running out of ‘juice’.

Thomas Ingenlath, Polestar chief executive officer, said: ‘Electromobility is the main focus of today’s automotive industry. Polestar is at the centre of this development, introducing world-class electrified cars and ground-breaking, customer-focused services and offers. (This) positive reception to Polestar 1 encourages us that our “Pure, Progressive, Performance” brand proposition resonates very well with customers.’

What is the Polestar 1?

Pre-orders for the Polestar 1 within the original six launch markets – China, USA, Sweden, Germany, Norway and the Netherlands – can be placed from 8am on Tuesday March 13, with a request to pay a fully refundable deposit of €2500. A further 12 new markets will open for pre-orders simultaneously, including the UK, France, Spain, Italy, Switzerland and Canada.

‘This covers around 95 per cent of the geographical interest from potential customers,’ explained Ingenlath. ‘The deposit acts as a placeholder in the Polestar 1 queue, and we’re excited to see how the initial response translates into pre-orders.’

Subscription model

Customers will subscribe to their Polestar car for two or three years. This system is designed to take the hassle out of vehicle ownership, with a flat monthly fee covering pick-up and delivery servicing and sundries such as insurance and maintenance. Polestar claims the customer experience is to ‘focus on the enjoyment of driving’.

If purchasing the car outright if the preferred option, the company can accommodate this request, too.

'World tour'

After the Polestar 1’s appearance at the 2018 Geneva Motor Show, and during the run-up to full-scale production in mid-2019, other regions will host events during which potential ‘subscribers’ and fans of the new marque can get up close with the sleek lines and scrutinise the cabin.

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Where will the car be built?

‘The beautiful new Polestar Production Centre in Chengdu, China, will become our manufacturing hub and the centre of Polestar manufacturing operations,’ said Jonathan Goodman, chief operations officer.

Ground was broken in 2017, and factory construction is apparently on track for tooling installation and pre-production to commence towards the end of this year.

‘With its Scandinavian design principles, expertly executed by Snøhetta of Norway, and its roots quite literally set in one of our main markets, the Polestar Production Centre not only serves as the birthplace of all Polestar 1 cars, but also a brand-experience facility with a dedicated test track and other client-focused facilities which contribute to the world-class Polestar customer experience,’ explained Goodman.

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