Record visitor numbers to Ferrari museums

Visit Ferrari, in Italy or London – more people than ever before are now doing exactly that

Ferrari has announced that its museums have attracted a record of 500,000 visitors from the start of the year to November, an increase of 12% compared to the same period last year – and beating the previous record of the 478,000 tickets sold during the whole of 2016.

The stunning Museo Enzo Ferrari in Modena is said to have recorded a 19% growth in November, equivalent to 150,000 visitors, drawn by the Driving with the Stars exhibition (below) that sees the Ferraris driven by stars from the sporting, cultural, industrial and entertainments worlds on display.

Visitors to the Ferrari Museum in Maranello have increased by 8%, taking the total to 350,000. During 2017 the museum has hosted the Rosso Infinito (Infinite Red) exhibition – which is still underway – and Under the Skin, which has now moved to the Design Museum in London, running from 15 November to 15 April 2018.

Around a fifth of the total of the sales were for single tickets that covered entry to both museums – Museo Enzo Ferrari and the Ferrari Museum. The former, just ten miles from the factory and the famous Fiorano circuit, consists of a house and workshop that belonged to Enzo Ferrari's father, and a new 6000 square metre yellow-roofed building that was opened in 2014.

The Ferrari Museum, or Museo Ferrari Maranello (above), is closer still to the factory, less than half a mile away, and runs in parallel with Museo Enzo Ferrari. Tickets for both can be bought from this website.

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