'Built to Last' theme unveiled for 2018 NEC Classic Car Show

The theme for 2018's NEC Lancaster Insurance Classic Motor Show, with Discovery, has been announced as 'Built to Last', marking a century since the end of WWI

The theme for 2018's Lancaster Insurance Classic Motor Show, with Discovery, has been revealed! Exhibitors and clubs will follow the 'Built to Last' mantra, invited to interpret the theme in any way they see fit. Held from November 9 through 11, you can see the results for yourself at the National Exhibition Centre in Birmingham.

Acting Show Director Lee Masters explained the thinking behind this year’s theme choice: 'We wanted a theme that paid tribute to the various elements of motoring but in particular the centenary of the end of World War 1, which falls on the final day of the show.'

'If there is anything that sums up Built to Last, it’s the service men and women that ensured the safety and freedom of our country that we all enjoy today.'

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Alongside military honours to pay tribute to those military and service personnel who gave their lives protecting the nation, the theme also pays homage to those marques enjoying particular milestones. These include 70 years of Land Rover, 120 years of Renault, 110 years of the Ford Model T and 130 years since the first Rover automobile hit the tarmac.

This theme also covers the classic vehicles that have been passed from generation to generation, undertaking epic journeys, supporting families and enduring all the challenges associated with remaining on the road today. Some cars are even to be reunited with their original owners!

Lee added: 'It is not only the show that is marking the impact of these thoroughbred cars as many manufacturers are now also looking to the cars of yesteryear for inspiration and protecting the heritage fleets for the enthusiasts of tomorrow.'

Dave Youngs, Car Club Manager for Lancaster Insurance, commented: '‘The theme can be interpreted in many ways and gives great scope for exhibitors to really make it their own.'

'I work with clubs on a daily basis and admire each enthusiasts’ contribution, ensuring that our classic car community stays vibrant for future generations to enjoy. So along with celebrating marques, models and anniversaries, I can’t think of a better theme to showcase this passion and dedication which is undoubtedly built to last!'

Alongside such celebrations, organisers of the show have also come up with a number of family-friendly elements they hope to showcase, too.

This year also finds LEGO turn 60, and to mark the occasion certain new models will be displayed. Although we aren't allowed to tell you which cars are to be immortalised in plastic brick. All we can show you is this picture:

The organisers have also told Autoclassics that 'there are also plans to extend the theme into the various show feature areas including the Restoration Theatre, Discovery Live Stage, and Sporting Bears’ Dream Rides Garage.'

You can buy tickets for the upcoming NEC show here.

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