Mercedes-AMG to deter speculators of Project One hyper car

Mercedes-AMG are reportedly making owners of their £2m hypercar sign a contract to prevent the car from being sold for two years – an increasingly common practice

We live in a world of multi-million pound hypercars that promise unrivalled performance and the ultimate in exclusivity for the few that can afford them.

Sadly, many of these fabled creatures are treated like historic works of art, many bought as commodities to be sold at a later date for profit. These cars are locked away in storage serving no purpose other than to line the pockets of speculators. Mercedes-AMG will try its best to prevent that happening to the new Project One.

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Mercedes will build just 275 examples of the Project One, but with all already sold, speculators know there is money to be made selling their build-slots or the completed car when it’s delivered. Manufacturers despise this sort of behaviour for many reasons, primarily because it artificially inflates the value of the car and degrades the price point originally set.

These actions usually result in the cars being tucked away in private collection, never to be seen again — not what manufactures want for a car that represents its best efforts. Mercedes are reportedly combating this by making owners sign a contract preventing the sale of their Project One until they have owned it for two years.

This contractual obligation to prevent immediately 'flipping' the car is becoming the norm, with models such as the Ford GT and Lexus LFA being prime examples. However, these car flippers are devious and sometimes find loopholes in these contracts, ultimately managing to sell the car anyway. Mercedes are planning on being extra vigilant and it will monitor for car and built slots that come up for sale.

The Mercedes-AMG Project One is the German brand’s answer to LaFerrari, McLaren Senna, and Aston Martin’s extreme Valkyrie. Its drivetrain is derived from Lewis Hamilton’s championship winning 2015 Formula One car, meaning that it will feature a turbocharged 1.6-litre engine and a battery pack for an output of over 1000bhp. Yours for £2-million.

As mentioned, Mercedes aren’t the first to make owners sign additional contracts, and they certainly won’t be the last. With more exclusive models being launched each year it is safe to say that this treatment will likely become a given.

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