London car show returns to Olympia
New show, Grand Auto, to take place at the historic West London venue in July 2018
A London motor show returns to Olympia after an 81-year hiatus with the announcement that Brand Events – the company behind the London Classic Car Show, Top Gear Live, Fast & Furious Live and CarFest – will be running a new show at the historic venue on 5-8 July 2018.
Grand Auto is planned to be 'the ultimate celebration of motoring', and will showcase over 250 of the world’s most desirable cars from the world’s greatest marques. The company says it will 'pay homage to the future, present and past of automotive greatness under the roof of the iconic Olympia in Kensington'.
The show will include the following headline features:
- The Runway: classic, current and futuristic cars from global automotive manufacturers will be driven through the centre of the show.
- The Time Capsule: 'Decade-defining cars', chosen by a panel of six personalities from the world of motoring and design.
- Future Technology Zone: the latest innovations, including connectivity and autonomous cars.
- Vision 2020: includes a programme of lectures from industry experts and thinkers to explore the themes of change in the automotive industry.
- Chefs, Cars & Michelin Stars: on-site restaurant with food curated by Michelin star chefs who will create regionally inspired menus from the spiritual homes of the world’s best cars.
- F1 Café: live screening of the British Grand Prix from qualifying to the finish line.
A number of major manufacturers have already been confirmed to attend Grand Auto, including Jaguar, Aston Martin, Bentley, Pagani, KTM, Peugeot and Lamborghini. Other major exhibitors will include Stratstone, Bob Forstner, Brabus and Joe Macari.
To launch Grand Auto, a panel of automotive experts hosted by Henry Catchpole debated current and future trends in the automotive industry, exploring topics including; how urbanisation is likely to change the business model of traditional OEMs, how the government is looking at strategy and policy to explore how the UK can become a global leader of future, autonomous and disruptive automotive technologies, and how the internal combustion engine is not dead!
Olympia was first used as a motor show venue in 1904, when the fledgling British Motor Show moved from Crystal Palace. It remained at Olympia until 1937, when it moved to Earls Court. The venue, in West London, opened in 1886 and has hosted major shows, rock bands and even horse trials throughout its 130-year history.
Ticket information for Grand Auto will be released in January 2018. For more information on the show, visit the Grand Auto website.