Luxury watchmaker Lange to partner with Concours of Elegance

Watchmakers A. Lange & Söhne have been announced as headline partner for the 2018 Concours of Elegance, held at Hampton Court Palace on August 31 – Sept 2

The Concours of Elegance has unveiled celebrated watchmaker A. Lange & Söhne as headline partner for the upcoming 2018 event, taking place on August 31 – September 2 at Hampton Court Palace.

Showcasing the craftsmanship, design and luxury from iconic motoring pioneers of the late 19th Century through to contemporary, tarmac-abusing and technology-stuffed supercars, the Concours of Elegance will also commemorate some of the world’s greatest offerings of fashion, art and jewellery. Not to mention some rather fine watches…

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Who are A. Lange & Söhne?

The name refers to watchmaker Ferdinand Adolph Lange, who founded a workshop in 1945 within the town of Glashütte, near Dresden, Germany. It was here that he, and later his sons and grandsons, produced some of the most complex yet beautiful pocket watches enjoyed by some of the world's most influential people.

The brand was re-established in 1990 by Ferdinand’s great-grandson, Walter Lange, producing gold and platinum wristwatches inspired by the timepieces of his ancestors. A. Lange & Söhne now employs nearly 750 people, all working towards Walter Lange’s vision to 'make the best watches in the world.’

Just like the vehicles in the Concours, these watches are shaped and built by hand. A single watch takes anywhere between six and 18 months to complete, from the conception of the tiniest mechanism piece to engraving and polishing. Prices start from £100,000.

Lange at the 2018 Concours of Elegance

For 2018's event, the watchmaker will display a three-meter high model of the renowned Datograph Perpetual Tourbillion – one of the most sought after wristwatches of our generation. Originally, the model was limited to 1000 examples and crafted from platinum, making it the range topper from Lange’s catalogue.

Alongside viewing the working timepiece, visitors can follow the creation of a Lange movement in close-up and see a master watchmaker at work.

James Brooks-Ward, Thorough Events chief executive, said: 'Everything you see at the Concours of Elegance is carefully curated to celebrate only the finest in design and craftsmanship – and that includes our partners. A. Lange & Söhne’s timepieces are an ideal fit with our event; they utilise the best materials, the finest design and the most expert craftsmen to create a product as worthy of a place in the grounds of Hampton Court Palace as any of our concours vehicles.'

Lange CEO Wilhelm Schmid explained the motivation for his company’s commitment to the event: 'Ultimate craftsmanship, technical innovation and timeless elegance are the key values behind the Concours of Elegance and A. Lange & Söhne’s approach to watchmaking. Car and watch connoisseurs are united by their passion for technology and art.'

You can find out more at the official Concours of Elegance website.

Further information on A. Lange & Söhne can be found on their website – click here to explore.

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