Land Rover’s 70th anniversary parade sets new Goodwood record!
Celebrating 70 years with a 70-strong vehicle parade, Land Rover has set a new record during 2018's Festival of Speed for the number of cars up the Goodwood hillclimb
Land Rover's angular convoy of 70 rare and important Solihull vehicles stole the hearts of thousands during the 2018 Goodwood Festival of Speed’s opening day on Thursday.
Taking to the famous Goodwood Hill, the green oval’s 70th anniversary year was marked with a new record – the largest batch of vehicles ever to simultaneously drive up the coveted hillclimb. Each Land Rover represented a year of manufacture, from the very earliest of 1948 Series I through to the new 2018 Range Rover.
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Led by The Dunsfold Collection's Phillip Bashall in a recreation of the very first vehicle to set the Land Rover template – Rover’s Centre Steer prototype – with ‘HUE 166’ hot on its heels, the succeeding models covered the Series I,II/IIA and III, Defender, Discovery, Range Rover, Freelander and everything else in between.
Land Rover’s utilitarian design spawned three generations of ‘Series’ vehicles, with the one millionth example rolling out the factory gates in 1976. That very vehicle was part of the parade, joined by fire engines, SAS vehicles, aircraft crash rescue and African expedition heroes.
Besides the group of 25 Series vehicles, the versatile breadth of 90/110 and Defender bodystyles were showcased, including a Dormobile, cherry picker and host of emergency response vehicles.
Calum, our staff writer, was lucky enough to be behind the wheel of Land Rover's sole surviving 40th Anniversary Ninety. You can read about his experience here.
All four generations of Range Rover featured in the convoy, including the celebrated Trans-Americas Expedition example, famous for crossing the all-but-impassable Darién Gap in 1971, followed by a 2004 example employed by Cheshire Police.
Also present was Land Rover’s Discovery lineage, represented by examples from all five incarnations, featuring the round-the-world expedition model, the first Discovery ever built and the millionth Discovery to roll off the line.
The Camel Trophy was embodied by Bob Ives and his 1989 event-winning Land Rover 110 – battle scars still very much intact. The Japanese team’s Discovery 1 could also be spotted in the parade.
Representing Land Rover’s very latest crop of off-road vehicles was an example of each of the latest line-up; Range Rover, Range Rover Sport, Velar, Discovery, Discovery Sport, Evoque and Evoque Convertible.
Jaguar Land Rover UK Sales Director, Scott Dicken said: ‘As we continue to celebrate Land Rover’s 70th Anniversary throughout 2018, today was a real highlight.
‘The vast breadth of vehicles here from fire engines, tow trucks, to expedition vehicles demonstrated the capability that is core to Land Rover name.’
‘I would like to express our gratitude to all the owners, collectors and enthusiasts who joined us today.’
The full list of Land Rover models which took part:
Land Rover Series I Centre Steer Replica
Land Rover Series I
Land Rover Series II
Land Rover Series III
Land Rover Defender
Range Rover Classic
Range Rover (mk2)
Range Rover (mk3)
Range Rover (mk4)
Range Rover Sport (mk1)
Range Rover Sport (mk2)
Land Rover Discovery (mk1)
Land Rover Discovery (mk2)
Land Rover Discovery (mk3)
Land Rover Discovery (mk4)
Land Rover Discovery (mk5)
Land Rover Discovery Sport
Land Rover Freelander (mk1)
Land Rover Freelander (mk2)
Range Rover Evoque
Range Rover Evoque Convertible
Range Rover Velar
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