Petersen Museum to celebrate Japanese car culture
Two exhibitions dedicated to Japanese custom culture and pre-1970s automotive design will open in LA museum later this month
The world-renowned Petersen Automotive Museum is to present two new exhibitions dedicated to Japanese car design and customisation.
Running from May 26, 2018 to April 14, 2019, at the Los Angeles museum, ‘The Roots of Monozukuri: Creative Spirit in Japanese Automaking’ and ‘Fine Tuning: Japanese/American Customs’ displays will span seven decades of the Japanese automotive industry.
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‘Roots of Monozukuri’ will focus on Japan’s car design philosophy that paved the way for its market dominance in the 1970s. Staged in the Bruce Meyer Family Gallery, it aims to explore creativity, innovation and craftsmanship. Vehicles will include a 1936 Toyoda AA (replica), 1966 Nissan Silvia, 1967 Toyota 2000GT (below), 1968 Honda N600 and 1969 Mazda Cosmo.
General manager of Nissan Design America, Richard Plavetich, said: ‘Nissan is honoured to be part of the Petersen’s ‘The Roots of Monozukuri’ exhibit, which celebrates 60 years of Japanese cars in the US.
‘From practical and economical to sleek and powerful, Nissan vehicle design, durability and performance has resulted in an 85-year global success story that will be well represented by the vehicles on display.’
‘Fine Tuning’, held in the Customization Gallery, looks at the LA and Japanese car customisation scene. Said to ‘expose guests to cars that they cannot see elsewhere’, it will feature drift and drag-racing cars among highly modified specials. Notable exhibits include a 1973 Nissan Skyline 2000 GTX ‘Kenmeri’, 1991 Toyota Cresta ‘Kaido’ Racer, 1998 Honda Civic drag car and 1974 Mazda RX-3.
Petersen executive director Terry Karges added: ‘The impact of the Japanese automotive industry on American life is so powerful that the story has to be represented in two parts to truly capture the spirit of Japanese innovation.
‘The exhibit is intended to bridge the public’s interest in the evolution of Japanese manufacturing since arriving in the US, with Southern California’s place as a hotbed of Japanese car customisation that drove a nationwide boom in import car tuning, motor sports and more over the past two decades.’
Buy tickets here.
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