Elvis Presley’s 507 leads BMW Goodwood Revival showcase

The very BMW 507 owned by Elvis Presley will feature in BMW's showcase throughout the Goodwood Revival, September 7-9

Raise that corner of your lip and quiff your hair, for Elvis Presley’s BMW 507 has left the building – and is headed straight for the Goodwood Revival, September 7-9.

Believed lost for decades, the King’s eye-wateringly expensive German roadster was rediscovered and painstakingly restored before being showcased to the public during 2016’s Concours d’Elegance in Pebble Beach. However, this is the first time an event in the UK will allow British enthusiasts to get up close and personal on home soil – and only a few weeks since John Surtees' 507 was sold at the Festival of Speed.

Driven by Elvis during his military service in Germany, Presley was so smitten with the 507 that it was reportedly shipped back with him to North America, but not before it was resprayed.

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The car originally sported a smart white paint scheme, but female fans used the car’s sleek curves to scribe their phone numbers and messages of affection across the large panels in red lipstick. To avoid such vandalism to the King’s pride and joy, the 507 received a red coat of paint. We wonder if requests for white lipstick suddenly increased tenfold.

Elvis traded the BMW sometime later to a dealer who re-sold it for $4500. That wasn’t the end of Presley’s association with the 507, however. He gifted a nearly-new example to his Fun in Acapulco co-star Ursula Andress – yet it didn’t remain stock for long. The internals were gutted and Ford V8 power shoehorned under the bonnet.

The same calamity befell Elvis’ own example during the late 1970s before it then slipped off public radar. Those of an originality persuasion need not panic, however, as Goodwood won’t inadvertently be showcasing 1970s technology during a strict pre-1966 theme. The restored 507 boasts an identical period-correct engine. Uh-huh-huh.

And that’s not all BMW are bringing to the party. Alongside Elvis’ 507 will be one of only a few remaining 503 convertibles, the car that put BMW firmly on the map. The four-seater model appeared only a few months after the 507’s debut and, like its stablemate, features a glorious eight-cylinder engine.

BMW will also be displaying an array of motorcycles and celebrating the classic heritage of Rolls-Royce with a selection of stylish 1950s and 60s models, including the drop-top Rolls-Royce Silver Cloud reportedly used in 1966 British cult classic Blow-Up.

The legendary Mini also falls into the glamorous celebrations – launched in 1959, with an incredibly rare custom-made Harold Radford & Co Austin Mini set for presentation.

You can find out more and buy tickets for the Goodwood Revival here.

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