British Motor Museum wins £30k grant for British Leyland project

British Motor Museum has been granted a £30,000 bursary towards its planned Art of Selling project – focused on adverts from British Leyland

The Archive of the British Motor Industry, housed within Gaydon’s British Motor Museum, has been granted a bursary of £30k to fund its new project – The Art of Selling.

Already comprising the most significant body of material in existence relating to the social, industrial and product history of the British motor industry, the archive’s new project will add a plethora of sales and press materials mostly originating from British Leyland. Work will commence in the autumn, for an October 2019 launch date.

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The electronic catalogue will be published online, making information about this collection widely available for the first time.

The scheme, which is supported by The National Archives, The Pilgrim Trust, The Wolfson Foundation and The Foyle Foundation, has awarded £281,258 to nine archives across the UK, with the Trust receiving £30,000.

Running in parallel with a social-media campaign and new outreach programmes, the project is expected to forge new relationships with community groups.

‘Cataloguing archives is the key to revealing the hidden riches of our documentary heritage,’ said Jeff James, chief executive and keeper of The National Archives.

‘For that reason, we are delighted to announce funding for the cataloguing of nine highly significant collections from across the country, transforming access to those archives and allowing new discoveries to be made and new stories to be told.’

Gillian Bardsley, archivist at the British Motor Industry Heritage Trust, said: ‘The British Leyland Collection is a fine example of an esoteric body of material that should not have survived, and yet its preservation opens up a rich vein of social and industrial history which has wide appeal.

‘This funding will enable us to recruit a professional archivist and a small team of specialist volunteers who will sort and re-package the collection, opening it up to all who wish to use it.’

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