Brabham announces 'new chapter' with automotive brand
One of motorsport's greatest family names could delve into the road car market as Brabham announces a new automotive company
The legendary Brabham name has been revived with the launch of Brabham Automotive, led by ex-Formula 1 driver and Le Mans 24 Hours winner David Brabham.
The announcement offers very few details on plans for the brand, however it is being labelled as a ‘new chapter for one of the most celebrated and evocative names in motor racing history’.
The name suggests that this new venture beyond motorsport could appear in the road car market. Its first project will be unveiled on May 2.
The Brabham name first hit the track in 1948, when Sir Jack Brabham made his Australian competition debut. He went on to become triple Formula 1 world champion and remains the only person to win the title in a car bearing his name.
‘[The] launch heralds the start of a new chapter in the story of a family synonymous with success,’ Brabham Automotive said in a press release.
‘Drawing on vast experience from four decades of competing at all levels of global motorsport, David Brabham has combined his skill, passion and enthusiasm to guide this project ahead of its unveiling.’
Brabham, who takes the role of managing director, said: ‘My father had an incredible determination to succeed and, like him, I have worked tirelessly to bring the iconic Brabham name back to the global stage.
'This new chapter of the Brabham story will continue in the same spirit, but with renewed direction, focus and vigour. This announcement makes me feel incredibly proud as we enter a new era for the legendary Brabham name.’
Speaking to AutoClassics’ sister title Motorsport.com in an exclusive Q&A last year about the preceding Project Brabham, Brabham said: ‘We're a lot further ahead than we have been, and that's mainly because what we were trying to take to market in terms of investors was bloody difficult.
‘We just didn't have enough... substance.
‘It was an idea and a brand, but you needed a lot of money up front to get a race team up and running the way we wanted to do it. We were just hitting our head against the wall.
‘We needed to change tact, so that's what we did, we swung it slightly the other way.
‘And lucky we did that, because if we'd kept going it would have come to a grinding halt.
‘Just before that happened, we took another direction - and that's proved to be very positive.’
You can view the new holding page on the official Brabham Automotive website. The countdown is, as of today, at 70 days - leading up to the May 2 release date. AutoClassics will bring you Brabham updates as and when they happen.
Classic Cars for Sale
IMPORTANT NOTICE- This car is a collectors item and is best appreciated by those that know their limited edition P38s and hence recognise what they are looking at. The car is an appreciating piece of Land Rover history and deserves to be owned by someone who will preserve it rather than use it as a daily drive and work horse. So here we have a very special 4.6 Vogue SE. There are a number of
After spending months looking for the right SLK 320 without mechanical and rust problems I have my pride and joy, the problem is my wife doesn’t like to go out in it, so regrettably it’s . It has a full service history and includes all the service/repair documentation and 2 key fobs. This well-maintained SLK 320 is a desirable piece of Mercedes history. With the larger 3.2-litre V6 eng
Professionally rebuilt and resprayed Landrover Series 2 a, on a Galvanised chassis. Fitted with Fairey overdrive and free wheeling hubs, little used 750 tyres plus unused spare with rear door bracket (not fitted). Hard top with sliding side windows and safari rear door. Side bench seats. Front seats with headrests and seat belts. MOT until June 2019. Owned for 10 years, with lots of MOT certificat
1929 AUSTIN 12/4 BURNHAM SALOON. RESTORED SOME YEARS AGO AND STILL IN EXCELLENT CONDITION. LOVELY BLUE LEATHER TRIM WITH BLUE/BLACK COACHWORK. ONE OWNER LAST THIRTY TWO YEARS. ORIGINAL REGISTRATION NUMBER. AUSTIN TOOLS AND REAR LUGGAGE CARRIER, V5 AND BUFF LOG BOOK BACK TO 1942 SMALLBONE AND SON CARS 0121 472 7139 EMAIL [[email protected]](/cdn-cgi/l/email- protection#c4adaaa2ab84