Brabham announces 'new chapter' with automotive brand

One of motorsport's greatest family names could delve into the road car market as Brabham announces a new automotive company

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The legendary Brabham name has been revived with the launch of Brabham Automotive, led by ex-Formula 1 driver and Le Mans 24 Hours winner David Brabham.

The announcement offers very few details on plans for the brand, however it is being labelled as a ‘new chapter for one of the most celebrated and evocative names in motor racing history’.

The name suggests that this new venture beyond motorsport could appear in the road car market. Its first project will be unveiled on May 2.

The Brabham name first hit the track in 1948, when Sir Jack Brabham made his Australian competition debut. He went on to become triple Formula 1 world champion and remains the only person to win the title in a car bearing his name.

‘[The] launch heralds the start of a new chapter in the story of a family synonymous with success,’ Brabham Automotive said in a press release.

‘Drawing on vast experience from four decades of competing at all levels of global motorsport, David Brabham has combined his skill, passion and enthusiasm to guide this project ahead of its unveiling.’

Brabham, who takes the role of managing director, said: ‘My father had an incredible determination to succeed and, like him, I have worked tirelessly to bring the iconic Brabham name back to the global stage.

'This new chapter of the Brabham story will continue in the same spirit, but with renewed direction, focus and vigour. This announcement makes me feel incredibly proud as we enter a new era for the legendary Brabham name.’

Speaking to AutoClassics’ sister title in an exclusive Q&A last year about the preceding Project Brabham, Brabham said: ‘We're a lot further ahead than we have been, and that's mainly because what we were trying to take to market in terms of investors was bloody difficult.

‘We just didn't have enough... substance.

‘It was an idea and a brand, but you needed a lot of money up front to get a race team up and running the way we wanted to do it. We were just hitting our head against the wall.

‘We needed to change tact, so that's what we did, we swung it slightly the other way.

‘And lucky we did that, because if we'd kept going it would have come to a grinding halt.

‘Just before that happened, we took another direction - and that's proved to be very positive.’

You can view the new holding page on the official Brabham Automotive website. The countdown is, as of today, at 70 days - leading up to the May 2 release date. AutoClassics will bring you Brabham updates as and when they happen.

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