Ares Design 250 GTO is a homage to the legend

Ares Design is offering a cochbuilt modern-day incarnation of the legendary Ferrari 250 GTO. Underneath its classic looks will be a modern 812 Superfast.

The Ferrari 250 GTO is not only one of the most valuable cars in the world, but also an incredibly beautiful one. Ferrari refuse to partake in the current trend of recreating classics to sell as brand new cars like Jaguar and Aston Martin, so the next best thing might be a modern car inspired by the motoring icon. Ares Design is doing just that with the Ares 250 GTO.

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Ares Design has become known as modern-day coachbuilders who will take the chassis of an existing car and build their bespoke design on top of it. This was common practice in the 1930s and '40s, but today there are very few who take part in the lost art of coachbuilding. For the Ares 250 GTO the Italian designers can use a Ferrari F12 or the latest 812 Superfast.

The project began with a request from a customer to build a modern-day 250 GTO, but the offer has now been extended to 10 others with the appropriate funds. What classes as appropriate? Around $1.16 million (£887,997), and that does include a 812 Superfast as the key ingredient.

Ares Design CEO Danny Bahar clearly understand the scale of this challenge and the adversity it might face.

'It’s a showcase for what our designers can do. If you’re going to take on a car like the 250 GTO, you need to have good hands and big balls, because every line will be criticised. But I think the proportions of this car are perfect,' he said.

Ares hasn’t announced any performance figures, but we’d expect them to be on par with the Ferrari 812 Superfast on which it’s based. That should mean 789bhp from its V12 engine and the ability to do 0-62mph in around 2.9 seconds.

An original Ferrari 250 GTO can be worth a fortune, in fact the most expensive car ever sold at auction ($48.4 million) was a GTO. There is strong debate online as to whether the Ares 250 GTO is an insult or an homage. We’ll wait to see it in person before passing judgement.

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