In 1947, when everyone was still recovering from a ghastly war, one British company was feeling rather brave. Rover decided that the world needed a 4x4 car for getting about in, especially out in the country.
A year later, they launched the Land Rover at the Amsterdam Motor Show. Over the years, this brand has become one of the most iconic in Britain and the rest of the world. The first crude Land Rovers used Rover car engines and had permanent four-wheel drive from the outset.
Aluminium was used for the panels due to a shortage of steel after the war and paint came from a defunct aircraft factory. Aluminium proved light and very popular and is still used today.
Over the years, Land Rover developed and improved their popular 4x4 giving it better engines, chassis and more room. Defenders can still go places no other car can and despite their ultimate lack of luxuries, have proven hugely popular the world over.
Talking of luxury, Land Rover saw a need for a luxury 4x4 in the late 1960s and introduced the Range Rover in 1970. With its luxury interior and powerful engines, the Range Rover has consistently topped the luxury off-roader popularity charts.
In the 1980s, the Discovery came along as a more comfortable alternative to the 90 and 110 models. Despite the intention for it to be a replacement for the basic Land Rover, owners and enthusiasts alike soon stopped that and production of both continues to this day along with the Freelander – a 'soft roader' used primarily on the urban school run.
60 years of production can’t be bad and so despite the companies ups and downs we should celebrate the birth of a great car marque.
Listings stats on AutoClassics
Set the date! Land Rover Legends will return to Bicester Heritage for the second-ever event on May 25-26, 2019 – here’s what to expect
Confirmed! Land Rover Legends 2019 event dates
Exactly 70 years since JUE 477 – the first ever production Land Rover – rolled off the Solihull production line, INEOS Automotive has been confirmed as the new owner, and there's a sympathetic restoration in the works!
Who owns the very first Land Rover?
To celebrate the 20th anniversary of the last ‘proper’ Camel Trophy event, AutoClassics tackles Portugal in a very special Land Rover Discovery
Portugal by Land Rover Discovery
Earlier this month some bits of a Land Rover were craned into a famous Oxford Street store, now there's a bespoke Defender on show
Selfridge's bespoke Land Rover Defender unveiled
Land Rover for sale
Land Rover Defender TD5 double cab pick up XS Khan / Deranged / Alive tuning 15/10/2005 ,55 plate This stunning defender has been built to an amazing specification Body styling with Kahn bumper, front grill , headlamp surrounds and side winglets, Beautiful black coach work Colour coded wing mirrors LED lights front and rear with bumper mounted fog lights, Hi power light bar on roof all on
Range Rover Suffix B Classic Convertible with full-length hood and rust free. For more detailed information and photographs, please visit our website: https://www.classicmobilia.com/showroom/8262631-land-rover-range-rover-convertible-convertible/ Contact: email@example.com
Lightweight Land Rover with all the military history and in very good usable condition. Full wet weather kist and tools, just the right machine to pop down the pub in. For more detailed information and photographs on this car please visit our website: https://www.classicmobilia.com/showroom/9083482-land-rover-88-jeep/ Contact: firstname.lastname@example.org
This great fun car is on offer and finding a Classic Range Rover with no rust today is a tall order, but this car has been restored to a very good standard. Suffix B Classic with supporting documents. For further detailed information and photographs, please visit our website: https://www.classicmobilia.com/showroom/8262631-land-rover-range-rover-convertible-convertible/ Contact: keith@cla