LaSalle was a brand of automobiles manufactured and marketed by GM' Cadillac branch from 1927 through 1940. Alfred P. Sloan developed the concept for LaSalle and certain other General Motors' marques in order to fill pricing gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles and were marketed as second-most prestigious marque in the General Motors portfolio.
Under the companion marque stragegy, the gap between the Chevrolet and the Oakland would be filled by a new marque named Pontiac, a quality six-cylinder car designed to sell for the price of a four-cylinder. The wide gap between Oldsmobile and Buick would be filled by two companion marques: Oldsmobile was assigned the up-market V8 engine Viking and Buick was assigned the more compact six-cylinder Marquette. Cadillac, which had seen its base prices soar in the heady 1920s, was assigned the LaSalle as a companion marque to fill the gap that existed between it and Buick.
Built by Cadillac to its high standards, the LaSalle soon emerged as a trend-setting automobile. Earl was then placed in charge of overseeing the design of all of General Motors' vehicles. Later, the great Depression, combined with LaSalle's stalling sales' numbers, caused Cadillac to rethink its companion make. Both Buick and Oldsmobile had eliminated the Marquette and the Viking in 1930, their second model year. Cadillac also saw sales of its cars losing ground, as confirmed Cadillac buyers tried to trim pennies by buying the less expensive LaSalle. LaSalle sales also were falling, from a high of 22,691 models in 1929 to a low of 3,290 in 1932.
The final 1940 LaSalles were introduced in October 1939 with, as it had in its first year, a full array of semi-custom body styles, including a convertible sedan. Harley Earl also oversaw this redesign. The LaSalle emerged with a smooth-flowing design, its trademark thin radiator flanked by a series of thin chrome slots, giving it a futuristic look. In its final year sales of the LaSalle reached the second highest level ever at 24,133.
There are no any price changes yet
1940 La Salle Special Convertible Coupe Series 52 Last year car for the La Salle Extremely Rare Torpedo Body Body Style: 2dr Convertible Coupe Engine: 322 cu in 130hp L-Head 90 Degree V-8 Engine VIN: 4329582 Exterior Color: Harbor Blue Interior Color: Blue Leather Transmission: 3-Speed Manual Transmission (3 on the tree) History: This was the last year the La Salle was manufact
This car is Absolutely gorgeous 1963 Mercedes 190SL Convertible. It has been completely restored. Everything has been rebuilt, refinished or replaced. It runs and drives as new. This car is a work of art. It would look at home in an art gallery as well as the street. The hard top is completely restored as well. The dove grey soft top is a nice touch. if you interested , dont hesitate to conta
This matching numbers 1971 Porsche 911E recently underwent a complete high level body off restoration. The car was brought back to its original rare and sought after colour scheme namely Condagreen ( exterior ) with a beige leather interior. Of course engine and gearbox where fully rebuild and the car performs to its full potential. In short and investment car that is lovely to drive with an ex
This simply incredible 1960 Austin Healey Sprite Mk1 or so called “frogeye” is in impeccable condition. This Sprite was originally delivered as a rarely build left hand drive in Germany where is spend most of its life. Our Healey is now offered out of Belgian private collection. Since this frogeye has been nut and bolt restored in 2010 by the renowned British Car Service in Bremen and has hard
The ex-John Miles / Jackie Oliver 1967 Lotus 47 GT - 04/78 For Sale - signed by Jackie Oliver on the roof See this car performing on Goodwood House hill https://www.youtube.com/watch?v=3OjgpuqjMzc Lotus Components Team car raced to class victory in the BOAC 500 at Brands in July 1967 1600cc Lotus Twin-Cam engine producing 180bhp. Car weight: 650kg See this car on our website http:/
1963 Lotus 23B Built with original or new parts to exact specification Fresh FIA papers See this car on our website http://www.charlesleith.com/cars-for-sale/1963-lotus-23b Owned 30 years. ZERO MILES Twin Cam FIA 1594cc MkXIII Cosworth by ex-BRM Paul Fisher. Circa 180bhp. Peter Denty Racing chassis. Modified cross member tubing upswept to ease driver access Correct 5-S
The Alfa Romeo 2600 (Tipo 106) was Alfa Romeo's six-cylinder flagship produced from 1961 to 1968. It was the successor to the Alfa 2000. It has become historically significant as the last Alfa Romeo to have been fitted with an inline six-cylinder engine with twin overhead camshafts. That had been the traditional Alfa Romeo engine configuration since the 1920s, but gave way to four-cylinder engines
Ex France. Good state. Completely original. The Audi Quattro is a road and rally car, first shown at the 1980 Geneva Motor Show on 3 March. The word quattro (means four). The Audi Quattro was the first rally car to take advantage of the then-recently changed rules which allowed the use of four-wheel drive in competition racing. It won competition after competition for the next two years. To